Design to the Mack! | Mackenzie Perez

For Simply Multimedia, I led a complete rebrand that included a custom hand-lettered logo, brand badges, a pattern, a brand strategy document, and an in-depth set of social media templates. The goal was to give her visual identity a more elevated, refined look while still including simple, thoughtful design details that matched her straightforward personality. Her brand voice is clear, direct, and no-nonsense—so the design needed to reflect that tone while still feeling approachable and professional.

One of the bigger challenges was building a flexible template system that could support her content-heavy posts, from title slides to graphs, without overwhelming the viewer.